The psychology of colour is so potent. It’s responsible for the Golden Arches being an appetizing shade of yellow, why products labelled ‘organic’ or ‘natural’ are so often in green packaging, and why American presidents so famously wear red ties (it’s a power colour). I too feel a certain flirtatious surge of power when I pop in this candy apple plug and do kegels or yoga. Self care is important, so leave those texts on read and get down with yourself. You deserve it!